Archives

Check(mate) Your Bias:  A game-driven approach to educating your team about bias Dust off your dice, break out the game board, and get ready to check(mate) your bias! This talk covers how to leverage game play to highlight cognitive bias, how to foster a shared team understanding about bias, and how to see its impact on […]

Let Me Tell You A Story: The Power of Storytelling in UX Design Picture the last time you were told a great story…how did it make you feel? Were you inspired, motivated, or moved to action? As UX Designers, we create experiences that allow our users to explore new ideas, and storytelling is one of […]

UX fundamentals for adapting science-based interfaces for non-technical audiences This presentation will discuss the challenges of adapting a water simulation interface, originally built to present technical information to experts, to new audiences that include high school students and rural populations of museum visitors.  It will discuss the important verbal, visual, and interactive adaptation work required […]

The Art of the Implicit Intuitive: Adventures in BBIF Persuasion Design Cultural and social expectations play a major role in the psychological experience of a design. Driving user acceptance through persuasion and behaviour change is one of the biggest challenges a designer can face and one of the greatest gambles a global company can face. This […]

UX Psychology — Five Things Every UX Professional Should Know About Psychology and Brain Science Brain and behavioral science research is exploding with new and sometimes strange insights about how people perceive, pay attention, think, learn, and take action. Learn the newest research and get inspired to put psychology and brain science into the design […]

Ambiguous UX Skills and using them to advance your career and the profession Ambiguous: open to more than one interpretation; having a double meaning. Usually, in our every-day work lives, we strive to be specific in all we do — to have a singular focus to everything we deliver. But as it turns out, ambiguity, […]

Best Practices for Ethnographic Research, Lessons Learned in the Wild Ethnographic research can be tricky because you never know what to expect. You should do your best to prepare but remain open to change, and be flexible with your approach. My tips for success focus heavily on planning yet I’ve come to realize that there […]

Experience-Led Strategy: The Role of Design Thinking in Strategy Making How can UX consultants get into the boardrooms of small and large companies? Can UX methodologies be used to evolve an organisation’s strategy? What are the myths that surround design thinking? Why aren’t these methods used more broadly across organisations? These are the questions I […]

InstaBrain: Modern Research Methods for Gen Z Customers If your business wants to not just survive but thrive with the next generation of customers, this is a must-attend talk. If you don’t know this about Gen Y and Gen Z, you’ll be out of business before you can say “IG.” Move over Millennials, there’s a […]

Everyday experiences with robots Robots are becoming more and more prevalent in our everyday lives. You may encounter a customer-service robot at a bank, or employ a robot to clean your floors. You may collaborate with a robot at work, or see a robot in your child’s classroom. However, while everyday experiences with robots are […]