Experience-Led Strategy: The Role of Design Thinking in Strategy Making

Experience-Led Strategy: The Role of Design Thinking in Strategy Making

How can UX consultants get into the boardrooms of small and large companies? Can UX methodologies be used to evolve an organisation’s strategy? What are the myths that surround design thinking? Why aren’t these methods used more broadly across organisations? These are the questions I have been researching for the last year. In this talk, I will briefly give an overview of design thinking, candidly present my findings and leave the attendees with a hopefully useful framework they can adopt. This framework can serve as the building blocks of a management toolkit, developed to help organisations navigate the cultural change needed to successfully implement a design mindset.

 

Entry Level UX Strategy
Location: Kierland 4A Date: June 25, 2019 Time: 1:30 pm - 2:30 pm Eric Paquin