Content Isn’t Something You Read, It’s Something You Do
|You’ve heard people don’t read online. And while that’s true, it’s an incomplete thought. Unless you run an online publication of some kind, your users aren’t reading your site or app like they would an essay or book. Instead, they’re trying to use those words to do something. As quickly and easily as possible.
Why, then, do our sites and apps continually contain walls of text that stretch from here to the moon? Why do we force users to toil through mounds of unnecessary, gratuitous, irrelevant words online?
Because we still think about words as something you read. Online, words are something you do.
We need to revolutionize the way we think about web content. We need the right words in the right place doing the right job. It’s not easy to do, but we’ll walk through getting started together.