InstaBrain: Modern Research Methods for Gen Z Customers

InstaBrain: Modern Research Methods for Gen Z Customers

If your business wants to not just survive but thrive with the next generation of customers, this is a must-attend talk. If you don’t know this about Gen Y and Gen Z, you’ll be out of business before you can say “IG.”

Move over Millennials, there’s a new kid in town.

Today, Generation Z (ages 13-25) outpaces Millennials by 3M and represents 40% of all consumers! This generation is wielding its mighty influence on every other generation, in every industry. And while companies have begun to shift their marketing strategies, they are still using traditional research methods to learn about these consumers.

Inspired by the book InstaBrain: The New Rules for Marketing to Generation Z  by Sarah Weise, this talk will teach you:

  • What makes Gen Z unique
  • How to engage and connect them in ways that matter
  • The best research methods to use when learning about this modern generation

Packed with stories and videos direct from teenagers, you’ll learn how to tap into this generation to determine how these young customers want to learn, transact, and engage with brands like yours.


Design Psychology Entry Level
Location: Kierland 4A Date: June 26, 2019 Time: 3:00 pm - 4:00 pm Michael Salamon