Sarah Weise is a Partner specializing in Global Research at Brilliant Experience and an international speaker. Over the course of her career, Sarah has conducted psychographic and ethnographic research and crafted customer-focused experiences for over 100 brands including Google, Capital One, PBS, and Real Warriors, to name a few. She is passionate about delivering products that are captivating, magical, and radically intuitive. Sarah lectures at Georgetown University’s McDonough School of Business marketing strategy for the next generation of customers. She is also a co-founder of UX Masters Academy, which offers advanced User Experience (UX) and Service Design training and certifications. Sarah has studied empathy with a former FBI hostage negotiator, and has over 250 hours of practice in high-stakes empathy as a listener at a suicide hotline. She speaks at conferences worldwide including Content Marketing Conference, MozCon, Digital Summit, Internet Summit, UXPA International, and Sanoma’s Get Tomorrow. Sarah has been published in Journal of Digital Banking and Journal of Digital & Social Media Marketing. She also a book documenting her research with teenagers available for pre-order on Amazon, InstaBrain: The New Rules for Marketing to Generation Z.