With more than 25 years of experience, Meena has consulted to emphasize the
strategic value and positioning of qualitative research in the design of product,
space and service. Meena is fascinated by the complexity of human behavior,
and applies a credible, structured and transparent approach to integrating
human stories and anecdotes into mainstream processes. Qualitative research
serves as a vehicle to generating human stories, and additionally serves as a
foundation for inspiring design within organizations. Meena’s experience spans
multiple verticals, with companies who believe in the value of qualitative
Meena is a founding member of twig+fish, a research and strategy practice
based in Boston, MA, that espouses these research beliefs, while maintaining a
utopic work-life balance.
Apart from her core consulting practice, she has been a key contributor and
Lecturer in the Bentley University Human Factors and Information Design
(HFID) graduate program in her 19-year tenure. Meena teaches the capstone
qualitative research course.
She holds an M.S. in Information Resources Management from Syracuse
University and a B.Com. in MIS from the University of Ottawa, Canada.
Meena is a proud Canadian and is absolutely fluent in poutine and beavertails, and some other languages!