Building Your Benchmark: How to Measure UX for Product Impact Over Time

Benchmarking allows you to track UX progress over time, giving you an indication of how successful digital platform changes have been.  It provides a holistic product assessment and requires greater attention to methodology, stakeholders, tasks, protocol, and analysis than a typical feature study does.  Our method captures quantitative measures, along with qualitative feedback, for product stakeholders to use to justify and inform their business decisions.

In this session, you’ll get tips for developing a benchmark strategy. You’ll also hear stories about how benchmarks have impacted our organization’s digital strategy.

You will learn:

• The business impact of benchmark studies
• Designing, running, and analyzing such studies
• How to avoid issues with recruiting, study design, execution, reporting

A variety of UX and product professionals, including seasoned researchers, novice designers, and digital product owners can learn and take action from this session.