Sarah Garcia Sarah Garcia has been a UX researcher since 2004, when she traded her marketing research hat for UX consultancy at UEGroup in San Jose where she brings business and marketing savvy to the research she takes on. Sarah is known for always asking the question “how can we make this better?” and has most recently been working on building tools for researchers, including ways to capture user emotions and make recruiting for studies less laborious. When not changing the world through UX, she’s cooking with her daughter, watching her son play soccer or helping her husband build a local arts magazine for Silicon Valley.