Joe O’Brian Joe O’Brian is a Senior Human Factors Scientist at Research Collective in Tempe, AZ. He received a BA in Psychology from the University of Arizona, and a MS in Applied Psychology from Arizona State, where he was named Ira A. Fulton Schools of Engineering’s “Outstanding Graduate Student” upon graduation. He has published papers on judgment and decision making, education and technology, and educational ergonomics. At Research Collective, Joe conducts research for major automotive, healthcare, and educational organizations — his contributions include project planning, conducting usability and biometric research, advanced statistical analysis, and writing articles for Research Collective’s popular blog page.