Annette Tassone has been conducting research, designing user interfaces, and testing user experiences for over 25 years. Annette has a PhD in Applied Psychology from Stevens Institute of Technology and has supported research and development teams across numerous industries and companies including KPMG, ADP, New York Life Insurance Company, and Bell Laboratories. She currently is a lead researcher and designer in the CIO Design group at IBM in New York City. She enjoys the analytic aspects of informative research to gain empathy and evaluative research to gain clarity. Along with several colleagues, she has had the opportunity to have some fun with video productions and created a fun Usability Testing parody.