Amaya Becvar Weddle Amaya Becvar Weddle, Ph.D. is Director of Research & Insights at MINDBODY, and leads a cross-disciplinary research team of user experience and market researchers. Amaya’s team oversees strategic research initiatives on MINDBODY’s software offerings, mobile apps and platforms, creating products and services for the global fitness and wellness industry. The team uses customer insights from research to bring technology innovations to life, and to drive product, UX and marketing strategies. Amaya has a background in human-computer interaction (Ph.D. in Cognitive Science, UC San Diego), and has worked for over 10 years in technology companies such as Cisco, Bitdefender, and Immersion.