We are rapidly saturating every aspect of our lives with digital technology from huge invisible urban infrastructures that micro-manage traffic flow to trackable pills that are “safe” to ingest. What is our responsibility as User Experience (UX) professionals to recognize our influence on the quality of everyday life and actively wage goodness? I propose that along with all the creativity and satisfaction of being a UX designer, there is great responsibility falling into our hands. The pressure is upon us to develop more detailed and timely ethical standards by which we practice our profession.