Behavioral Design Workshop

Recent research in brain and behavioral science provides insights into how people see, pay attention, decide, and what motivates people to take action. Learn how to apply this science to the design of your products so that your audience will be engaged and persuaded to take action. Here are some of the things you will learn:

• How people see and how to grab attention
• The importance of peripheral vision
• How people read
• How people make decisions
• How to make trade-offs in human factors loads
• Generational differences in technology expectations
• Cognitive biases and how they affect behavior
• The impact of the need to belong
• Instincts and behavior
• Habit formation and conditioned responses
• When rewards do and don’t work
• How self-stories influence behavior
• How to encourage the desire for mastery as a motivator
• How to apply behavioral science to your products and target audiences

Design Psychology Intermediate

Location: Trailblazer A Date: June 24, 2019 Time: 9:00 am - 5:00 pm

Susan Weinschenk

Guthrie Weinschenk