Susan Weinschenk Susan Weinschenk has a Ph.D. in Psychology and is the Chief Behavioral Scientist and the CEO at The Team W, Inc. She is a consultant to Fortune 1000 companies, start-ups,
governments and non-profits. Dr. Weinschenk is the author of several books, including 100 Things Every Designer Needs To Know About People, 100 MORE Things Every Designer
Needs To Know About People, and How To Get People To Do Stuff. Her clients include Disney, Zappos, Western Governor’s University, the European Union, Discover Financial, and
United Health Care. Dr. Weinschenk is also an Adjunct Professor at the University of Wisconsin, and writes two popular blogs — one at the Team W website (www.blog.theteamw.com) and “Brain Wise: Work better, work smarter” for Psychology Today