| Peter Drucker claimed, “Culture eats strategy for breakfast.” Many UX experts are looking to move beyond interface design problems and to break into the C-suite. This means we need to tackle business-level problems, involving people, processes and company culture. The awesome news is that UX skills are completely transferrable and put us at a strategic advantage to be ‘facilitative leaders.’ UX teaches us how to bring people together, guide them through stages of discovery, design, and evaluation – deliver results, and communicate why they matter. We’ll share a case study of how our team lead MINDBODY to redefine its core values, which are fundamental to how employees hire, fire, evaluate, and hold each other accountable. Join us for an interactive discussion about how we can leverage our skills to do more than product work – but to transform and inspire teams – and companies – to do great things. |
Amaya Becvar Weddle
Beth Leibovich