Thomas S. (Tom) Tullis is a consultant, author, and speaker with over 40 years of experience in human factors, usability, and user research. He retired last year as VP of UX Research at Fidelity Investments. He has published over 70 papers in the field, holds 8 US Patents, and co-authored the books “Measuring the User Experience” and “Beyond the Usability Lab”. He also is a member of the adjunct faculty at Bentley University. In 2011 he was given the Lifetime Achievement Award by UXPA International and in 2013 was inducted into the CHI Academy by ACM.