Guthrie Weinschenk Guthrie Weinschenk is a Behavioral Economist and the COO of The Team W, Inc. He has a degree in Economics, a law degree, and is a licensed attorney. He teaches workshops and
gives keynote speeches at business and design conferences. Clients include Saatchi and Saatchi, CustomInk, BrandTrust, the Big Design conference, and the Internet User
Experience conference. Guthrie is also the host of the Human Tech podcast and writes and video blogs for the Team W blog (www.blog.theteamw.com).