So what? Strategies for sharing insights that ignite action
|Research fails if it doesn’t ignite the imaginations and emotions of stakeholders; executives, product teams and engineers alike. Many researchers end up spending as much of their time crafting and presenting deliverables as actually conducting research. So what does it take to ensure that your research takes root and makes an impact? In this panel discussion with UX research leaders from Google, Target, and Square, we’ll discuss strategies for pulling the participant into your presentations—virtually or even physically—to bring your insights to life. You will hear about different ways to engage stakeholders and let participants tell the story, from socializing findings with storytelling and immersive experiences, to jettisoning the research report entirely. Our panelists will share battle stories, lessons learned and tested tactics to make user insights impossible to ignore.