Cognitive Biases in UX: We’re all Human.
|As humans we are subject to cognitive biases. Our brain is inherently lazy – it’s looking to take shortcuts. Whilst these mental shortcuts occur frequently in our day to day lives and help us to effectively process the world around us, they can negatively impact our research. These cognitive biases not only affect us as researchers and designers, but also impact our users and stakeholders. If that’s not bad enough, they can occur throughout the whole research process! This talk will include an explanation of why cognitive biases occur, an introduction to some common cognitive biases, and examples of how and when they impact UX practice. There will be discussion of practical techniques and methods that you can use to avoid cognitive bias in your work, and methods that you can use to raise awareness and understanding of cognitive bias in your teams.