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Cognitive Biases in UX: We’re all Human. As humans we are subject to cognitive biases. Our brain is inherently lazy – it’s looking to take shortcuts. Whilst these mental shortcuts occur frequently in our day to day lives and help us to effectively process the world around us, they can negatively impact our research. These […]

Accessible design across UX industries: tips, tricks, and pitfalls from researchers and end-users Approximately 1 in 5 people in the United States experience some form of disability (ex. low vision, motion disorder) that affects them on a day-to-day basis. Despite such a high prevalence of disabilities in the U.S., many companies responsible for creating today’s […]