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[Poster] How to bridge the gap between usability testing and design -Avoid misguided solutions to problems- After conducting usability testing, are you truly creating a design that solves users’ problems? There are cases where despite making the issues clear through testing, the final design does not solve those issues. I will explain why such cases […]

Visualizing Data for Presentations, Dashboards and UIs Come and expand your design skillset by learning how to visualize data for optimal communication.  Many prominent data visualization experts express the opinion that our society is not yet living in an “Information Age”, but is still stuck in a “Data Age”.  The technology for amassing data is […]

Topics in Ethics Roundtable The topic of ethics has become integrated into more mainstream discussions as social media and artificial intelligence have become woven into modern life. Incidents of racist Twitter bots, voice UI impersonating humans, and smart speakers becoming common interruptions to personal conversations have raised awareness and concerns. UX experts who care deeply […]

Let Me Tell You A Story: The Power of Storytelling in UX Design Picture the last time you were told a great story…how did it make you feel? Were you inspired, motivated, or moved to action? As UX Designers, we create experiences that allow our users to explore new ideas, and storytelling is one of […]

UX fundamentals for adapting science-based interfaces for non-technical audiences This presentation will discuss the challenges of adapting a water simulation interface, originally built to present technical information to experts, to new audiences that include high school students and rural populations of museum visitors.  It will discuss the important verbal, visual, and interactive adaptation work required […]

The Art of the Implicit Intuitive: Adventures in BBIF Persuasion Design Cultural and social expectations play a major role in the psychological experience of a design. Driving user acceptance through persuasion and behaviour change is one of the biggest challenges a designer can face and one of the greatest gambles a global company can face. This […]

UX Psychology — Five Things Every UX Professional Should Know About Psychology and Brain Science Brain and behavioral science research is exploding with new and sometimes strange insights about how people perceive, pay attention, think, learn, and take action. Learn the newest research and get inspired to put psychology and brain science into the design […]

Enhancing the User Experience for People with Disabilities: Top 10 Web Accessibility Issues An estimated 1.3 billion people globally report limitations in their daily activities due to a disability. When it comes to the physical world, businesses have made progress in accommodating customers with disabilities. But in the digital world, websites lack basic accessibility features […]

InstaBrain: Modern Research Methods for Gen Z Customers If your business wants to not just survive but thrive with the next generation of customers, this is a must-attend talk. If you don’t know this about Gen Y and Gen Z, you’ll be out of business before you can say “IG.” Move over Millennials, there’s a […]

Behavioral Design Workshop Recent research in brain and behavioral science provides insights into how people see, pay attention, decide, and what motivates people to take action. Learn how to apply this science to the design of your products so that your audience will be engaged and persuaded to take action. Here are some of the […]